At present the company products mainly based sales agent, supplemented by self-sale. The establishment of local pharmaceutical companies rely on sales of network products for sale terminals. Marketing management major market-oriented in order to achieve networking and information-gathering market feedback and adjust marketing strategies and target market selection and the establishment.
Since the company restructured, focusing on sales force to seize the building, the company led the introduction of positive sales talent, sales of generic drugs in the existing Department, OTC sales department, sales department??based on the Marketing Department, China Merchants Department of the construction, expansion of sales force and expand sales channels, distributors and strength to work together to open up gaps in the national market, to strengthen the terminal to do promotions, sales of the form of a variety of times. Integration of existing generic drugs, OTC drugs and the three sales force, the implementation of regional management, sales of share resources, keep the form of a variety of sales so that sales increased significantly, from state-owned enterprises more than 1800 million, rising to in 2002 to 35.31 million yuan, 41 million yuan in 2003 and in 2004 5,400 million, triple the realization of a three-year good record.
The company's New Drug Culture Xinle films, for if the eye drops, heart and brain clearance to soft gelatin capsules and the eye drops in the sales trend of the country's growth, especially in the new film as Lok Hong patented varieties in 2005 to enter the 13 provinces Directory of health insurance for the future sales growth will go a long way. And China is currently the study of sleep in cooperation with the Nanjing Institute of neurasthenia and the Chinese Sleep Research Society for the support, the country set up a "sleep health stations," the specialist out-patient services to provide product support, technical support and personnel support to help around the Lok Hong dealers do a good job in the new film sales.
Generic drugs, the company's new tea-min film that sell similar products in the market share of top first, just in Anhui Taihe market of 200 million bottles a year. At the same time as a result of the impact of policy, the company's S & P Drugs of chlorzoxazone as a result of high-quality films, packaging beautifully degrees rapid growth of sales, S & P has now become another species of drugs sales growth. With the listing of new products, as well as the layout of the perfect sales expected sales of 40 million annual rate.